“This is the fifth consecutive year we’ll be running the event and each year sees greater success. This will be our most ambitious show to date,” says Deborah Causton of the Golden Ducks Alternative Design & Communication Awards, conceived as a riposte to the rather more staid Communication & Design Awards. Perhaps not dissimilar to the relationship between the Razzies and the Oscars, the Golden Ducks eschew achievements in excellence and celebrate those advertisements that irritate you, leave you baffled, bemused and amused at bad copy, ropey translation and cack-handed graphics.

The 2010 Golden Ducks will see the, err, winners announced at the ceremony which will take place in Exit07, in Hollerich, on 24 February, while nominations may be submitted via the website (www.goldenducks.com) or by sending an email to ducks@goldenducks.com.

The awards themselves are divided into thirteen categories, which are explained in more depth on the website and are, Causton admits, “open to interpretation,” in the sense that some adverts can be considered eligible for several categories, while all are eligible for the Grand Duck, the most coveted award of the night, designed to reward the best “all round quackness and superior duckology.” Those who miss out on the big one need not despair, however, as tributes will also be paid to gratuitous nudity, triteness, obscurity of message and blatant plagiarism, among other things. Entry to the ceremony is free of charge, and more information can be obtained clicking HERE.